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PROJECT 026 / 102 · Marketing

Campaign population drift.

How do response and campaign intensity change across source-order quarters?

Focused analytical studyBank marketingExecuted notebook

THE RESULT

What the data shows

The largest computed metric is 0.2782 for 4.0; the smallest is 0.03601 for 1.0. Metric: rate (Subscription share).

Source order is documented as chronological, but block sizes are counts, not equally spaced calendar durations.

Campaign population drift — chart from the computed study output
Computed study output. Full values and units are available in the results download.
Computed results · 4 of 4 rows. Values rounded for display; source units and raw column names are retained in the download.
blockeventsnratewilson lowerwilson uppermean campaign contactspreviously contacted share
140711,3030.036010.032730.03962.6950
268111,3030.060250.056010.064793.6390
31,05711,3030.093510.088280.099022.6440.2543
43,14411,3020.27820.270.28652.0770.4763
Download the complete result table ↓

THE METHOD

From source to answer

Four contiguous observation blocks with response intervals and contact-count summaries.

The Python source exposes this study’s transformations. The complete project download includes shared preparation and evaluation routines.

THE NEXT DECISION

What follows from the finding

Test temporal stability rather than assuming a pooled response rate persists.

Where the conclusion stops

Observational marketing records do not identify campaign uplift. Month and row order are not precise timestamps; repeated-client identifiers are unavailable. Models are research diagnostics, not financial eligibility or automated contact decisions.

Related studies may reuse observations or holdouts. These are historical analyses; associations and backtests do not demonstrate commercial impact. Further model tuning needs new, untouched evaluation data.