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PROJECT 018 / 102 · Marketing

Campaign contact saturation.

How does observed subscription vary with the number of campaign contacts?

Focused analytical studyBank marketingExecuted notebook

THE RESULT

What the data shows

The largest computed metric is 0.146 for (0.0, 1.0]; the smallest is 0.0393 for (10.0, inf]. Metric: rate (Subscription share).

Campaign includes the recorded contact. This association cannot estimate the effect of placing one more call.

Campaign contact saturation — chart from the computed study output
Computed study output. Full values and units are available in the results download.
Computed results · 6 of 6 rows. Values rounded for display; source units and raw column names are retained in the download.
contact bandeventsnratewilson lowerwilson upper
(0.0, 1.0]2,56117,5440.1460.14080.1513
(1.0, 2.0]1,40112,5050.1120.10660.1177
(10.0, inf]471,1960.03930.029680.05187
(2.0, 3.0]6185,5210.11190.10390.1205
(3.0, 5.0]4565,2860.086270.078990.09414
(5.0, 10.0]2063,1590.065210.057120.07436
Download the complete result table ↓

THE METHOD

From source to answer

Bounded contact-count bands and binomial rate intervals.

The Python source exposes this study’s transformations. The complete project download includes shared preparation and evaluation routines.

THE NEXT DECISION

What follows from the finding

Investigate diminishing response while considering that difficult-to-convert clients may receive more calls.

Where the conclusion stops

Observational marketing records do not identify campaign uplift. Month and row order are not precise timestamps; repeated-client identifiers are unavailable. Models are research diagnostics, not financial eligibility or automated contact decisions.

Related studies may reuse observations or holdouts. These are historical analyses; associations and backtests do not demonstrate commercial impact. Further model tuning needs new, untouched evaluation data.